OUR STORY
Building Africa's Agricultural Future
RootBridge was born from a conviction that the agricultural crisis facing smallholder farmers is not primarily a farming problem — it is a value chain problem. We exist to close that gap.
70%
of Kenya's food is grown by smallholder farmers we serve
OUR MISSION
Transforming Smallholder Agriculture
To identify, train, and connect smallholder farmers to premium markets — creating a sustainable, profitable, and scalable agricultural ecosystem that transforms subsistence farming into commercial prosperity.
OUR VISION
An Agricultural Epidemic
A rapid, scalable shift in how smallholder farmers in Busia County, and eventually across Kenya and Africa, participate in and benefit from agricultural value chains.
OUR VALUES
What We Stand For
Market-First Approach
We secure buyers before farmers plant. This fundamentally de-risks commercial farming for smallholders.
Farmer-Centric
We are only profitable if our farmers are profitable. Our incentives are permanently aligned.
Transparency
Fair, visible pricing. Prompt mobile money payments. No hidden deductions or exploitation.
Excellence
Premium crops, premium quality, premium returns — for farmers and buyers alike.
LEADERSHIP TEAM
Meet the Founders
All three co-founders are alumni of the African Leadership College, Mauritius, and were among 25 ventures globally selected for the YECO Youth Ecopreneur Programme 2024.
Emmanuel Okorwoit
Co-Founder & CEO
Strategic lead, responsible for business development, investor relations, and partnership building. African Leadership College alumnus under the Patoranking Scholarship. Co-founded Tree-ty.
Noel Oduory
Co-Founder & COO
Runs all ground operations in Busia County — farmer recruitment, crop management, aggregation logistics, and outgrower coordination. Mastercard Foundation Scholar.
Pacifique Rubasha
Co-Founder & CTO
Leads technology development, including the RootBridge mobile and web application for farmer management and operational scaling. Mastercard Foundation Scholar.
OUR JOURNEY
Milestones So Far
Tree-ty founded • Climate LaunchPad National Finalist (Mauritius)
RootBridge launched • YECO Youth Ecopreneur Programme (Top 25 Global)
First farming operations in Busia County • 11 acres under cultivation
First offtake agreement signed • 5 outgrower farmers onboarded
First revenue milestone: KES 200,000 from OFSP sales
RECOGNITION
Awards & Programs
Climate LaunchPad 2023
National Finalist (Mauritius)
YECO Youth Ecopreneur
Top 25 Global (2024)
Mastercard Foundation
Scholars Alumni
African Leadership College
All 3 Co-founders
Join Our Mission
Whether as a farmer, buyer, investor, or partner — there's a place for you in the RootBridge story.